Meet Mutinex GrowthOS

From marketing mix modeling to commercial decision engine

Manage data. Unlock insights. Make better decisions.

The promise of Mutinex GrowthOS marketing mix modeling is simple. It’s a decision engine to help teams organise, analyze and action marketing, brand and media data at scale. GrowthOS will fuel better decision making across your entire marketing mix.

Mutinex GrowthOS helps marketers, media leads, agencies, analytics and finance teams identify and optimize the different factors that drive sustainable business growth.

Why choose GrowthOS?

Your best decisions start here

Faster results

Faster results

GrowthOS is built on a generalized model and we've unlocked the process of data provisioning. This means less time rebuilding your marketing mix model and more time making decisions with real impact.

More accurate insights

More accurate insights

The GrowthOS model includes time varying coefficients instead of weighted coefficients. Marketers know that the impact of marketing can vary over time. Time varying coefficients give a more accurate representation of that impact compared to weighted coefficients.

Decisions powered by more than data

Decisions powered by more than data

The Mutinex marketing science team is available to help our customers develop insights and build a roadmap of decisions designed to power growth against your objectives.

GrowthOS marketing mix modeling

Solving real marketing, finance and data analytics problems with a user friendly econometrics platform

How much money should we invest in marketing?

Use the marketing ROI optimizer to understand channel and product performance. Scenario builder to unlock growth areas and defend or increase marketing budget.

Should we run a holiday campaign?

Analyze the impact of macro economic conditions like holidays, interest rates and weather on your growth efforts with the ROI optimizer

What impact would a price change have?

Monitor the impact of price changes on your marketing efforts and overall revenue. Use scenario builder to simulate investment and campaign scenarios.

Which product or brand in my portfolio could grow our revenue?

Analyze marketing decisions, optimize investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.

Can we afford to "go dark" on brand campaigns?

Measure the halo effect of your brand on your portfolio. Demonstrate how improving your brand's health by X% can boost your financial performance by $Y.

Make better investment decisions. Faster.