Introducing: Marketers and Money 2024

In 2024, marketing is about more than media metrics and creative flair. Modern marketing is about capital allocation. At Mutinex, we speak to a lot of senior marketers. And we know that one of the biggest challenges they face is building financial credibility with the C-Suite.

Marketers and Money is a conference dedicated to growing marketing profile as a financial discipline and will change the way senior marketers tell the story of their marketing results.

Marketers and money will provide you with the information, inspiration and credibility you need to manage your marketing budget like an investment.

Presented by Mutinex

We don’t want to compromise great content. So we’re not taking sponsors (we think you probably see enough ads). Join us for a day with Australia’s best marketing minds, talking about the bottom line.

Marketers and Money
Sydney, Australia
August 01, 2024
Invitation Only

Agenda

9:10AM – 9:50AM:
Opening Keynote
10AM – 10:25AM:
Turning Creativity into Dollars Brent Smart (Telstra), Paul McIntyre (Mi3)
Once described as "amongst the most accomplished CMOs in the world" (by none other than Mark Ritson himself), Brent Smart has been turning creativity into dollars for decades. But what makes creative not only good, but effective?
11:05AM – 11:30AM:
How the world’s smartest marketers are making faster MROI decisions
The marketing landscpe is moving faster than ever and brand needs to respond quickly to change or risk falling behind. How are the smartest marketers responding to this challenge?
11:30AM – 12PM:
Beyond CPM: How marketers can drive advertising effectiveness on digital platforms
Two decades ago, digital advertising promised clean, easy to measure results for marketers. But since the advent of web 2.0, the digital landscape has exploded, advertising technologies have evolved and privacy regulations are tightening their grip
12PM – 12:30PM:
Keynote
1:35PM – 2PM:
The Power of Audience
Much has been made of the "decline" of linear TV, but in Australia, the traditional TV networks still command the attention of vast, core audiences. Join this panel for a discussion on how mass reach is still relevant.
2:30PM – 3PM:
Leveraging Measurement for Better Media Negotiations
The dark art of media negotations can be mysterious to even the most seasoned marketers. In this panel we uncover how hold co's use leverage from measurement to ensure that clients are getting the best deal on media buys.
3PM – 3:35PM:
The Great Debate: To Inhouse or Not To Inhouse
3:25PM – 3:50PM:
Keynote
Marketers and Money
Sydney, Australia
August 01, 2024
Invitation Only
Meet the MC

Andrew Baxter

Founder and CEO

Andrew Baxter is one of Australia’s most trusted business, marketing and communications advisors. He is passionate about helping companies unlock topline growth through sharp strategy and executional excellence.

Andrew has worked with many of Australia’s largest companies, brands and government bodies, from his time as the CEO of two of the country’s biggest communications agencies, Publicis, and Ogilvy, and as a Senior Advisor at KPMG. He’s now the Chair of Australian Pork and the Deputy Chair of the Sydney Symphony Orchestra, a Senior Advisor to Australia’s largest private equity firm, BGH Capital, and the Founder of the 24HR Business Plan.