Our Products

From Marketing Mix Modelling to commercial decision engine.

How Mutinex delivers

Every Mutinex customer is supported by three pillars throughout their GrowthOS marketing mix modeling journey

GrowthOS

GrowthOS

Next generation marketing mix modeling tool designed to help you make better decisions when it comes to your marketing investments

DataOS

DataOS

Proprietary marketing mix modeling data provisioning platform designed to make your data ingestion fast and easy

Marketing Science

Marketing Science

World class marketing science support to help you identify and make key decisions for growth.

GrowthOS

A state of the art decision-making platform

The promise of Mutinex GrowthOS marketing mix modeling is simple. It’s a decision engine to help teams organise, analyze and action marketing, brand and media data at scale. GrowthOS will fuel better decision making across your entire marketing mix.

Mutinex GrowthOS helps marketers, media leads, agencies, analytics and finance teams identify and optimize the different factors that drive sustainable business growth.

Make better investment decisions. Faster.

FAQs

Solving real marketing, finance and data analytics problems with a user friendly econometrics platform.

Save time and resources by using a platform solution

Your GrowthOS instance can be updated regularly to generate fresh insights, it's available at any time of the day or night and doesn't charge by the hour.

Cut waste from your marketing spend

Most marketers understand that the best strategy is defined by what you choose not to do. GrowthOS will help you to identify the channels, formats and messaging that are not working for your brand. So you can cut the waste and grow faster.

Conduct better informed negotiations

The conversation between marketing and finance doesn't have to be about "costs" versus "performance". Change the budget negotiation dynamic with GrowthOS by bringing hard financial data to the table and turn the conversation about marketing spend into one about investment in growth.

Fully model the impact of variables

From channel strategy to format, geography and creative – there are a lot of variables to manage in your marketing spend. And those are just the ones you control – what about interest rates, public holidays and the weather? With GrowthOS, you can uncover how each variable is contributing to overall performance, test different investment scenarios and learn how to improve ROI quickly.